Integrated Marketing Communication (IMC) vs Marketing

 

IMC can be defined as the process used to unify marketing communication elements, such as public relations, social media, audience analytics, business development principles, and advertising into a brand identity that remains consistent across distinct media channels.  

How is IMC different from marketing??

The aim of marketing is to create awareness of a brand and generate sales. Otherwise, IMC aims to integrate the various promotional tools and approaches used by a company to ensure that consistent messages are delivered that creates a more powerful impact on the minds of the consumers. 

What is an IMC message?

IMC is an approach to promoting a message through multiple strategies that work together and reinforce one another. For instance, a company may promote a new logo, slogan or strategy through multiple media such as print, television, web and social networks. 

Between IMC and Marketing which one is the best in promoting a company products and services??