Marketing Strategy

Marketing Strategy is the logic by which the company hopes to create customer value and achieve profitable customer relationships.

The 4 Ps of marketing are:

place

price

product

promotion

First Steps to a Marketing Strategy

• Set Objectives. Start with setting marketing objectives. 
• Do Your Research. The market research you do will drive the decisions you make when deciding upon your marketing strategy. 
• Make Decisions.
• Write It Down. 
• Summary.

Positioning is a marketing strategy, also referred to as product positioning, which refers to how a brand wants to be perceived in the mind of customers relative to competing brands. The objective of a positioning strategy is to establish a single defining characteristic of a brand in the mind of the consumer.

A focus strategy is a method of developing, marketing and selling products to a niche market, which could be a type of consumer, product line or geographical area. A focus strategy would center on the expansion of marketing tactics for your company while aiming to establish a new relationship with your target audience.

Does marketing strategy have some impact in the market (organization) or it only got benefits for the organizations...??